Home & Cleaning(Consumable Product)
Who Gives A Crap
Toilet paper company donating 50% of profits to build toilets and improve sanitation worldwide. 100% recycled or bamboo products with plastic-free packaging.
106/165
Making Progress
Detailed Scorecard Breakdown
Click each category to see individual criteria scores
A: Circular Economy
Priority #130/30
Product certified compostable/biodegradable100% recycled/FSC bamboo/bagasse — all compostable/biodegradable
8/8
Plastic-free + compostable/recyclable packagingPlastic-free paper wrappers, zero plastic per order
7/7
Concentrated refill format or bulk refillSubscription bulk-refill model (24-48 rolls)
6/6
Full material/ingredient transparencyFull material transparency, multi-certification
5/5
Verified recycled content (50%+ with GRS)100% recycled or 100% FSC-certified bamboo
2/2
Zero packaging waste (plastic-free, compostable)Fully plastic-free packaging
2/2
B: Transparency & Data
Priority #221/35
Published Life Cycle Assessment (ISO 14040/14044)Third-party LCA: 70,605 tCO2e in 2022
5/10
Scope 3 emissions measured & publicly disclosedShipping carbon neutral, full S3 not itemized
5/10
Annual sustainability report with YoY trackingB Corp Impact Report 2024 with quantified metrics
7/7
Public supplier list (tier 1 & 2)No public supplier list
0/4
Third-party data verificationB Corp 108.9, FSC Chain-of-Custody, third-party LCA
4/4
C: Certifications
Priority #314/18
qualityB Corp 108.9 (Diff 5)
8/8
volume3 verified certifications
4/7
diversity2 categories: Environmental, Material/Circular
2/3
D: Climate & Renewables
Priority #46/27
onsite renewableNo on-site renewable
0/7
climate statusCarbon-neutral shipping via verified offsets since 2020
2/10
emissions reductionDocumented YoY reduction via B Corp report
3/6
renewable procurementSome renewable via offset programs
1/4
E: Business Model
Priority #520/20
Concentrated formula, promotes using less50% profits to water/sanitation ($20M+ AUD)
7/7
Lowest-impact format, longest-lastingRecycled paper and bamboo with documented supply chain
5/5
Company-wide practices100% of products are sustainable
4/4
Stable range, no trend-driven launchesStable range since 2013
2/2
Packaging take-back or refill partnershipSubscription refill model
2/2
F: Social Responsibility
Priority #64/15
Living wage certificationNo living wage cert for manufacturing partners
0/5
Independent factory audits with public resultsThird-party factory audits confirmed for China partners
4/4
Worker safety certifications (ISO 45001)No ISO 45001
0/3
Supply chain transparency (tier 2+)FSC Chain-of-Custody but no tier 2+ visibility
0/3
G: Impact Claims
Priority #78/10
Specific quantified claims70,605 tCO2e, £9.8M donated, 845K people impacted
4/4
Material composition transparency100% recycled OR 100% FSC bamboo disclosed
3/3
No vague greenwashing termsSome past packaging greenwashing allegations
1/3
H: Regenerative (Bonus)
Priority #83/5
Ecosystem restoration verified$20M+ AUD to WASH programs, 845K people with water access
3/3
Zero waste or water positive programsNo operational water positive program
0/2
Key Findings
Strengths
- 50% of profits donated to water/sanitation ($20M+ AUD)
- B Corp 108.9 with FSC Chain-of-Custody
- Perfect circular economy score — plastic-free, recycled, subscription refill
Areas for Improvement
- No Scope 3 formally disclosed
- No on-site renewable energy
- No public supplier list or living wage cert
Certifications Held
- B Corp 108.9
- FSC Chain-of-Custody
- Carbon Neutral shipping