Seventh Generation

Seventh Generation was founded in Burlington, Vermont in 1988, taking its name from the Iroquois principle of considering the next seven generations; Unilever acquired it in 2016.

The company says it exists to transform the world into a healthy, sustainable, and equitable place for the next seven generations.

It makes plant-based laundry detergent, dish soap, disinfectants, recycled paper products, and baby care sold in mainstream retail.

Ingredient disclosure and recycled-content packaging leadership are long-standing strengths; the gap is that plastic remains throughout the line and corporate reporting now flows through Unilever, making brand-level progress harder to isolate.