Dropps

Dropps grew out of a Philadelphia family business that pioneered pre-measured laundry pods, and was built into a direct-to-consumer brand by founder Jonathan Propper.

The company says its aim is to prove convenient cleaning does not need plastic jugs or harsh chemistry.

It sells laundry detergent and dishwasher pods with plant-based formulas, shipped in plastic-free, compostable cardboard.

Plastic-free packaging and transparent, plant-based formulas are the strengths; the gaps are thin measured-footprint data and limited third-party verification beyond formula-level certifications.