Mrs. Meyer's Clean Day

Mrs. Meyer's Clean Day was created in 2001 by Minneapolis entrepreneur Monica Nassif, who named it for her mother Thelma Meyer, an Iowa homemaker with nine kids; it is now part of SC Johnson.

The brand says it makes cleaning feel like gardening: hardworking products inspired by the garden that smell like nature rather than chemicals.

It sells dish soap, multi-surface cleaners, hand soap, laundry care, and candles in signature scents like lavender, basil, and lemon verbena.

Plant-derived ingredients and cruelty-free formulation are the strengths; the gap is depth, with little published on packaging footprint, supply chain, or measured emissions.