Method

Method was founded in San Francisco in 2000 by childhood friends Eric Ryan and Adam Lowry, who set out to make cleaning products people would leave on the counter; SC Johnson acquired it in 2017.

The brand calls itself 'people against dirty' and says design and green chemistry can make cleaning both beautiful and safe.

It sells colorful sprays, dish and hand soaps, laundry care, and body washes in bottles made largely from recycled plastic.

Cradle to Cradle certified formulas and pioneering recycled-plastic bottles remain the strengths; the gap is post-acquisition transparency, where reporting and certification upkeep have slipped from the founding era.