Grove Collaborative

Grove Collaborative was founded in San Francisco in 2016 by Stuart Landesberg and went public in 2022; it is a certified B Corp and public benefit corporation.

The company says its mission is to make sustainable products the default for every home, including a commitment to move beyond plastic.

It runs an online storefront for home, cleaning, personal care, pet, and baby essentials, alongside its own concentrate-and-refill Grove Co. line.

Plastic-intensity reporting per revenue dollar and the refill-first house brand are the strengths; the gap is that profitability pressure has slowed some headline commitments, so trajectories deserve watching.