Bon Ami

Bon Ami dates to 1886, when its gentle feldspar-based powder cleanser was first sold as a soap that would not scratch; it is now made by Faultless Brands of Kansas City.

The brand's long-standing promise is simple, safe cleaning with nothing to hide, summed up by its hatching-chick motto 'hasn't scratched yet'.

It sells its classic powder cleanser made from feldspar and limestone alongside a small line of liquid and spray cleaners with biodegradable cleaning agents.

The mineral-based formula is inherently simple and biodegradable, which modern brands spend heavily to imitate; the gap is that the company does almost no formal sustainability reporting or third-party certification.