Babyganics

Babyganics was started in New York by two dads, Kevin Schwartz and Keith Garber, who wanted household products they could trust around babies; the brand is now part of SC Johnson.

The company says its purpose is to let parents create a safe, healthy home without trading away effectiveness.

It sells baby-safe surface cleaners, laundry detergent, dish soap, diapers, wipes, sunscreen, and skincare, mostly formulated from plant-derived ingredients.

The plant-based, non-toxic formulas are the real strength here; the gap is environmental reporting, since the brand publishes little about its footprint, packaging, or supply chain.