The Nue Co.

The Nue Co. was founded in 2017 by Jules Miller, who started blending supplements after watching her own gut issues go unsolved by conventional options.

The company says it treats supplements like medicine and formulates without unnecessary fillers, sweeteners, or additives.

It sells science-backed supplements plus adjacent wellness products including skincare and its scent-based stress line.

Glass-first, refillable packaging and clean formulation standards are the strengths; the gap is environmental depth, with limited published data on sourcing and footprint.