Ridwell

Ridwell grew out of a Seattle father-and-son project to find homes for hard-to-recycle stuff, becoming a subscription service founded by Ryan Metzger in 2018.

The company says its mission is to make waste less inevitable, proving demand for reuse and recycling beyond what cities collect.

It offers doorstep pickup of plastic film, batteries, lightbulbs, clothing, and rotating special categories across a growing list of US metros.

Unusual end-market transparency about where each material stream actually goes is the strength; the gap is reach, since coverage is metro-limited and the service adds its own collection footprint.