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Clothing & Fashion(Durable Product)

Allbirds

Footwear and apparel brand using natural materials with carbon footprint labeling.

105/165
Making Progress

Detailed Scorecard Breakdown

Click each category to see individual criteria scores

A: Circular Economy

Priority #1
16/30
Take-back program with public reportingReRun resale program
2/8
Repair services, spare parts, or lifetime warrantyLimited repair options
2/7
Modular/upgradeable design OR refill/reuse systemN/A for footwear
0/6
Design for disassembly with material recoverySome design consideration
4/5
Verified recycled content (50%+ with GRS)Recycled materials used
2/2
Zero packaging waste (plastic-free, compostable)90% recycled packaging
2/2

B: Transparency & Data

Priority #2
24/35
Published Life Cycle Assessment (ISO 14040/14044)Carbon footprint on all products
8/10
Scope 3 emissions measured & publicly disclosedGood scope 3 disclosure
6/10
Annual sustainability report with YoY trackingSustainability reports
5/7
Public supplier list (tier 1 & 2)Partial supplier info
2/4
Third-party data verificationCarbon labels verified
3/4

C: Certifications

Priority #3
14/25
bonusOnly 2 tiers
0/3
Certification Tier: COMPREHENSIVEB Corp, Climate Neutral, FSC

D: Climate & Renewables

Priority #4
15/25
onsite renewableNo on-site
0/7
climate statusCarbon neutral
2/8
emissions reductionReduction roadmap
6/6
renewable procurementRenewable energy
4/4

E: Business Model

Priority #5
14/20
Anti-consumption modelQuality over quantity message
3/7
Durable design (7+ years)Designed to last
4/5
Company-wide practicesAll products sustainable
4/4
Slow production cyclesRegular new releases
1/2
Resale/second-hand programReRun program
2/2

F: Social Responsibility

Priority #6
9/15
Living wage certificationWorking on living wage
3/5
Independent factory audits with public resultsFactory audits conducted
3/4
Worker safety certifications (ISO 45001)Basic standards
1/3
Supply chain transparency (tier 2+)Some tier 2 data
2/3

G: Impact Claims

Priority #7
8/10
Specific quantified claimsCarbon footprint labels
4/4
Material composition transparencyMaterial sources shared
2/3
No vague greenwashing termsSpecific claims
2/3

H: Regenerative (Bonus)

Priority #8
2/5
Ecosystem restoration verifiedRegenerative wool pilots
2/3
Zero waste or water positive programsNo program
0/2

Key Findings

Strengths

  • +Carbon footprint labeling on all products
  • +Sustainable materials (merino, eucalyptus, sugarcane)
  • +Carbon neutral since 2019
  • +ReRun resale program

Areas for Improvement

  • -Limited repair program
  • -Premium pricing limits accessibility
  • -No on-site renewable energy

Certifications Held

  • ✓B Corporation
  • ✓Certified Carbon Neutral
  • ✓FSC Certified

Rating Methodology

Scoring Categories (165 pts total)

  • A: Circular Economy - 30 pts (Priority #1)
  • B: Transparency & Data - 35 pts (Priority #2)
  • C: Certifications - 25 pts (Priority #3)
  • D: Climate & Renewables - 25 pts (Priority #4)
  • E: Business Model - 20 pts (Priority #5)
  • F: Social Responsibility - 15 pts (Priority #6)
  • G: Impact Claims - 10 pts (Priority #7)
  • H: Regenerative - 5 pts (Bonus)

Tier Ratings

  • ★ Tier 1: 145-165 pts (Verified Leader)
  • ✓ Tier 2: 115-144 pts (Certified Sustainable)
  • ⚡ Tier 3: 85-114 pts (Making Progress)
  • ⚠ Tier 4: 55-84 pts (Early Stage)
  • ✗ Tier 5: 0-54 pts (Needs Improvement)

This brand: Tier 3 (Making Progress, 85-114 pts) — Some circularity, transparency efforts, certifications present, solid sustainability foundation.