Discover conscious living

Uncover the art of sustainability.

We use concrete criteria and complete extensive research to score the companies you interact with daily. Search any brand and see how it really impacts the environment, before you buy.
A garden harvest bowl of carrots, garlic, and peppers: what finite resources, well tended, provide
Why this exists

Defining Sustainability

Our planet feels vast and infinite, but our resources are quite finite. We are currently beyond the limits of a safe operating space and are at an increasing risk of destabilizing the planet1. The definition of sustainability means to meet the needs of the present without compromising the ability of future generations to meet their own needs. However, we are operating in a way that is already compromising our current and future needs.

1. “Seven of Nine Planetary Boundaries Now Breached – Ocean Acidification Joins the Danger Zone.” 2025. Potsdam Institute for Climate Impact Research. planetaryhealthcheck.org

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Growth through conscious choices

Connect to companies and organizations taking tangible action to reduce their impact on the environment.

Access and learn from top rated books, podcasts, influencers, newsletters, and more that give insights on the hope and promise of caring about the world around us.

Elsa, founder of The Green Swap
From the founder

Approach sustainability like a game you’re dying to win and can’t bear to lose.

You are extraordinary in your power, so don’t waste it away. Stay curious, question your own habits as much as everyone else’s, and aim to be 1% more aware each day. I wanted it to be easier to take action, big or small, so empower yourself in the resources provided.

Read Elsa’s story